social media

Who cares if no one cares?

September 11, 2011 in Non-Fiction, Social Media

Lately, I’ve been pondering the preponderance of organizations dedicated to getting people to “buy local”, which I suppose includes my own, in a sense. While Social Gifting is not strictly a campaign it is designed to support those who have and participate in these campaigns. The goals of connecting gamblers to local businesses via the PlayerSpot platform is one of information and opportunity, not particularly activism.

Yet, as I go through Facebook page after Facebook page, website to site, I get a reasonable impression of what is similar between the efforts and what I’m seeing is interesting. Despite the different organizations (many of which are actually in competition with each other), despite the approaches, one topic resonates with me in all of them, one word sums the tide these organization fight against: impassivity.

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More Thoughts on Social Media

June 8, 2010 in General

Clearly, I’m not a formal internet marketer. I don’t have “new media” in my Twitter bio. I have actual programming code in another text window of the editor I’m writing this in (text editor? ABSOLUTELY NOT a marketer). I don’t have a followbot looking for trends, I don’t spam everyone I can find on Facebook. If I follow someone from one or more of my (admittedly, multiple) Twitter accounts, a human has made the decision to do so based on something that seems relevant.

So why am I writing this rant? To get some ideas across and if anyone actually reads it, perhaps find out why what seem should be standards of normal human interaction no longer apply online, or maybe (just maybe) get some people (generally, not specifically) to reconsider what they’re doing in “social media” and how they’re trying to get their businesses off the ground.

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